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Business Marketing Manager, EMEA
About the role
Lead integrated field marketing programmes across key European markets, working with EMEA Sales leadership on priority accounts and pipeline. Partner with EMEA Sales leadership and Account Executives to turn regional priorities into marketing plans; develop field marketing strategies for new-logo acquisition, strategic accounts, and customer growth; build plans for priority industries, markets, territories, and target accounts; develop engagement strategies for priority accounts and orchestrate executive relationship journeys; balance pan-EMEA programmes with local market needs; keep regional priorities aligned with global marketing campaigns and messaging.
Requirements
- 7+ years of B2B marketing, including field, strategic account, or executive programme marketing
- Track record of leading complex enterprise engagement programmes with measurable results
- Experience engaging Director, VP, and C-level audiences
- Experience across multiple European markets and cultures
- Strong commercial orientation, linking marketing to pipeline and opportunity progression
- Ability to work at both strategic and execution levels, and lead without direct authority
- Experience marketing enterprise technology, SaaS, or complex B2B solutions (supply chain an asset)
- Analytical mindset and excellent written, verbal, and presentation skills
- Salesforce and Highspot experience are assets
- Bachelor's degree in marketing, business, communications, or related field, or equivalent experience
- Willingness to travel across EMEA
What we offer
- Flexible vacation and company-wide Kinaxis Days
- Flexible work options and physical and mental wellbeing programmes
- Mentorship, training, career development, and referral rewards
